Promo Code


Corporate Responsibility


Leading the way in responsible betting and gaming

I am proud of Ladbrokes’ journey and the way the business has championed responsible gambling behaviours across
our industry for many years. I am also satisfied to introduce our annual update on our wider CR performance.
We have made great strides in some areas, others less so. Having said that, my aim is to endure ever perspective
to Ladbrokes’ performance, improve year on year, and ‘Build a Better Ladbrokes’. So there will always be more to do.

Having a positive impact on our communities

Our businesses contribute greatly to the economy by creating jobs, paying taxes and levies and providing people with
great leisure experiences. Societal assumptions around the role of business in society continue to expand and in an
increasingly information-rich, media savvy environment, there is no place to hide. In responsible business terms,
Ladbrokes has always been a leader of the pack among its peers and I intend to keep it that way. The engagement
of a Head of Responsible Gambling and the formation of our Social Responsibility Board Committee have enabled us
to build on this leadership position.

Operating with integrity

We are a regulated business and take our regulatory licensing conditions seriously. In delivering our plan we regard health
and safety and responsible gambling as non-negotiables in how we go about our everyday business. Ladbrokes has actively
led the industry in best practice and supported self-regulation initiatives, such as the Senet Group. We stay committed to
focusing on fulfilling our licensing objectives and delivering a safe and responsible offer to our customers.
We have built on our new Responsible Gambling policy by further developing our approaches to harm minimisation and player
protection and helping to pilot cross-industry self-exclusion schemes in Glasgow, Chatham, Kent and Stratford, with a view to
developing a national scheme during 2016. We continued to provide funding for gambling-related charities and help groups,
and worked with multiple partners, both inside and outside the industry to encourage responsible gambling behaviours.