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Investor Overview

Ladbrokes appreciates well built brand recognition in its key markets, a leading and stable cash generative UK Retail
bookmaking operation and a significantly enhanced Digital offer with innovative products for both
and Ladbrokes Australia which are delivering powerful growth in the key mobile segment.

We have invested in our products and platforms over recent years and delivered refined customer metrics,
in particular in Digital.

Ladbrokes is now in a position where it will invest more aggressively in customer recruitment to enable it to compete
on a more sustainable basis in particular to reinvigorate Ladbrokes’ core businesses,, UK Retail and
Ladbrokes Australia in order to accelerate the development of our scale with recreational – or regular lower-staking –
customers. In addition, in the UK, we are developing a multi-channel offer which will capitalize on our strength in UK
Retail and maximize the value of our existing and future customer relationships.